Download Advertising Food in Europe: A Comparative Law Analysis by Aude Mahy PDF

Download Advertising Food in Europe: A Comparative Law Analysis by Aude Mahy PDF

By Aude Mahy

A great number of nutrients legislation issues are dealt with in a different way by way of a few of the nationwide jurisdictions inside and outdoors of the ecu Union. This edited quantity offers a number of the nationwide methods on how foodstuffs needs to be effectively advertised around the ecu monetary zone. Following a related framework, skilled nutrition legal professionals offer sensible strategies and convenient perception at the thorniest and an important nationwide elements of nutrition ads inside of their nation. The ebook is hence conceived as a pragmatic handbook, each one bankruptcy overlaying one particular state.

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Sport drinks Drinks and beverage powder with mineral nutrients are defined as foodstuff that can compensate for a loss of water and mineral nutrients caused by sweating. Such a product can be labelled as iso-, hypo- or hypertonic if the drink has a certain osmolality. In general, drinks with mineral nutrients contain sodium, potassium, calcium and magnesium. In order to inform the consumer, the added amount or the content of the mineral nutrients and their name will be declared on the packaging (mg/100 ml).

2001]. 2014 11:29:08 CHAPTER 2 Structure of the Comparative Analysis – alcoholic beverages are not designed or promoted to appeal to children and adolescents. 7 The EU pledge is an agreement entered into by its members (which are major players in the manufacture of snacks and foodstuffs intended to children) to change food and beverage advertising in the European Union to children under the age of twelve. In short, the member of the pledge commit: – not to advertise food and beverage products to children under the age of twelve on TV, print and internet, except for products which fulfil specific nutritional criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines.

Alcoholic beverages, energy drinks) or aim at protecting a specific sections of the population (such as children, pregnant women, persons who are hospitalised). Specific restrictions on the promotion of foodstuffs are to some extent regulated at the European level. 2 For the rest, Member States may adopt legislation of their own choosing. It is therefore of primary importance for food business operators to be aware of the possible restrictions they may face when promoting their products internationally.

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