Download Advertising in the Age of Persuasion: Building Brand by D. Spring PDF

Download Advertising in the Age of Persuasion: Building Brand by D. Spring PDF

By D. Spring

Through the Nineteen Forties and Nineteen Fifties, American advertisers made themselves very important to enterprise, media, govt, and non secular institutions.  They expected an American-led worldwide purchaser order supported by means of advertisements established media the place the logo took priority over the company that owned it, and advertisements, propaganda, and public relatives have been thought of an identical thing.  To aid those rules and make sure that the advertisements remained of price, they tested relationships with the government and nationwide defense organizations, constructing a community and strategy for disseminating persuasive info that survives into the twenty-first century. 

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11 This national network enabled the Advertising Council to launch a uniform campaign across the nation. In addition to sending out complete packets with premade advertising mats, it disseminated program guides for a week’s worth of community activities, films, radio scripts, and a collection of newspaper articles and editorials, all of which helped create a cohesive branding for what the United States of America had to offer its citizens and the world. ” ● 33 of America. Named the American Heritage Foundation, the membership roster overlapped with the Advertising Council and the council prepared the foundation’s campaign literature and advertising copy.

To this end, they created the Freedom Train to define the history and significance of the country as inoffensively as possible, and the American Economic System campaign to define the country’s economy. The Freedom Train crisscrossed the United States from September 1947 to January 1949, displaying 127 historical documents. ” The Freedom Train, the Rededication Weeks, and the Advertising Council’s “Miracle of America” campaign created a brand identity for the nation. Participants created an 30 ● Advertising in the Age of Persuasion abstract symbol for all that the United States represented, a symbol that would evoke all that the United States had to offer to its own people and to the world.

The train established a permanent peacetime structure and methodology for advertising, brand manufacture, the media, nonprofit organizations, and the federal government to work together. It allowed the network to slip virtually unnoticed, and with minimal public objections, into the background as it distributed ideological material across the nation. The idea for the traveling exhibit originated with Attorney General Tom C. Clark as the Bill of Rights Exhibit tour. As would often prove an effective strategy for the Advertising Council and others over the years, they latched onto a project that served their agenda.

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