By Linda M. Scott, Rajeev Batra
Backed by means of the Society for client Psychology, this vol. synthesizes & advances current wisdom of buyer reaction to visuals utilizing an interdisciplinary viewpoint.
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Subsidized by way of the Society for client Psychology, this vol. synthesizes & advances present wisdom of patron reaction to visuals utilizing an interdisciplinary viewpoint.
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Extra info for Persuasive Imagery: A Consumer Response Perspective
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