Download 101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF PDF

Download 101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF PDF

By Susan Sweeney CA CSP HoF

Expanding website site visitors takes artistic making plans and usual upkeep. This ebook outlines instruments comparable to templates, checklists, and kinds in addition to options like utilizing e-mail, hyperlinks, and web advertising that may elevate the variety of repeat viewers and first-time hits.

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Additional resources for 101 Ways to Promote Your Web Site

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The banner ads should be placed on sites frequented by your target market. You can trade coupons with noncompeting sites that target the same market you do. Your coupon on their site links to your site, and their coupon on your site links to their site. By offering coupons from your Web site, you also cut down your overhead cost because people are printing the coupons on their own printers, thus not using your paper. Remember that you should have terms and conditions on the coupons that are available for printing.

You might consider having a special promotions section on your Web site. You’ll want to change your promotion fairly frequently and let your site visitors know: “We change our specials every week. ” You might employ permission marketing here as well: “We change our specials every week. ” If you send e-specials via e-mail, make sure you give them a reason to visit your site and provide the appropriate hypertext links in the e-mail. Make it easy to have your site visitors tell their friends about your specials.

2, are usually text-based lists that name all of the site’s pages and their content. Site maps make it easy for users to access the information they are looking for without causing them much frustration. Include a link from your main navigation bar to the site map for the easiest possible reference. Site maps are great for submission to the search engines as they provide links to every page of your Web site ensuring, as much as possible, that every page of your site gets included in the search engines’ database.

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