By Marcia Yudkin
Exposure shall we the realm be aware of who you're, what your organization deals, or the urgency of your reason. no matter if you need to attract new company, identify your self as a professional, or introduce a brand new suggestion to the group, unfastened exposure is the most affordable, so much credible technique to do it. This newly up-to-date variation of a vintage advisor to acquiring media assurance comprises counsel for utilizing electronic mail and the internet to arrive exposure gatekeepers, besides the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, consider cozy, and imagine like a exposure hound. o the way to write tip sheets, pitch letters, and press releases that roll out your message and maintain you in people's minds and records. o acting on radio, television, or the internet like a professional. o the way to be simply stumbled on during the se's.
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Extra resources for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
You'll get best results by combining this strategy with one of those that follow, but remember: If you don't tell the press what you're doing, who will? 2. What is different or distinctive about your business or organization? If your dry cleaning establishment is Tibetan-owned and operated, that's news. D. in sociology to study home cleanliness while you clean houses, that's news. If your counseling service specializes in helping people who get bad news from genetic screening tests, that's certainly media-worthy.
Offering new services or programs, serving new areas or populations. These often spark full-length feature stories. " For instance, a participant at one of my seminars was a patent agent who ran a class on patenting an invention for inmates at a state prison in Massachusetts. She wasn't certain she wanted this publicized, but I told her that any half-awake reporter would jump to do a story on her class. Page 25 Releasing new products or new versions of products. Trade and special-interest consumer magazines usually have a section in the front of every issue where they highlight new products and services relevant to their readers.
C1994. Includes index. Title. Y83 2003 659—dc21 2003040919 Page 3 In memory of my mother, Florence Yudkin, the best press agent a daughter could have. Page 4 ACKNOWLEDGMENTS Most of all, I'd like to thank the editors of Bottom Line/Personal, who printed an offer for the four-page version of Six Steps to Free Publicity that lay the groundwork for this book. Special thanks as well to Deb Brody, Diana Finch, Mike Lewis, and Marilyn Allen for their midwifing of the book; my sister JJ for ongoing legal advice; and my sister Gila for helpful feedback on the first edition.