Download Advances in Advertising Research (Vol. III): Current by Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin PDF

Download Advances in Advertising Research (Vol. III): Current by Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin PDF

By Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)

​Advances in advertisements study are released through the eu advertisements Academy (EAA). This quantity is a compilation of analysis provided on the tenth overseas convention on examine in ads (ICORIA) which was once held in Berlin (Germany) in June 2011. within the face of an ever expanding variety of services and products, in addition to an more and more cluttered media surroundings, ads study is faced with a number of demanding situations. by contrast history, Advances in ads learn (Vol. three) is gaining value in advancing, selling, disseminating, and stimulating prime quality advertisements examine. This e-book presents cutting-edge learn in foreign ads with twenty-nine articles via popular advertisements and conversation students from the global ICORIA network.

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Extra resources for Advances in Advertising Research (Vol. III): Current Insights and Future Trends

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3 Previous research A variety of studies has been conducted to investigate the effect of model size on numerous dependent variables. , music videos, television movies, and magazines), Grabe et al. (2008) and Groesz et al. (2002) showed that female’s contacts with slim female bodies affect their concerns regarding their own body shape. 1 Model attractiveness vs. model size There are several streams of research on the effects of advertising models. , 1972; Baker and Churchill, 1977; Chaiken, 1979; Kahle and Homer, 1985; Kamins, 1990; Ohanian, 1991).

S. (1984), “View Through a Window May Influence Recovery from Surgery,” in: Science, 224(4647), 420-421. Ulrich, R. , Altman, I. and J. F. Wohlwill (1983), “Behaviour and the Natural Environment,” New York: Plenum Press. Ulrich, R. , Simons, R. , Losito, B. , Miles, M. A. and M. Zelson (1991), “Stress Recovery During Exposure to Natural and Urban Environments,” in: Journal of Environmental Psychology, 11(2), 201-230. , Clark, L. A. and A. Tellegen (1988), “Development and Validation of Brief Measures of Positive and Negative Affect: The PANAS scales,” in: Journal of Personality and Social Psychology, 54(6), 1063-1070.

However, our pretest results lead to the decision not to include stretched models in ads since this kind of manipulation lead to stimuli that were regarded to look artificial. Otherwise, we would have mixed effects of model size and the degree of artificiality of portraits. We followed the suggestions of Martin, Veer, and Pervan (2007), Smeesters and Mandel (2006), and Smeesters et al. 2010) and conducted a pretest to select real models that differ in size but are equally evaluated with respect to attractiveness.

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