Download Advertising and Socialism: The Nature and Extent of Consumer by Philip Hanson PDF

Download Advertising and Socialism: The Nature and Extent of Consumer by Philip Hanson PDF

By Philip Hanson

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Extra info for Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia

Example text

The reform does not consistently induce the industrial supplier to meet trade orders, since his bonus depends on a 'sales' total which is unaffected by whether the 'sales' correspond to orders, and his assortment plan specifies major groups of products to be produced without reference to whether or not they have been ordered or can be unloaded ('sold') at all. Fines for infringement of sales contracts do not affect bonuses. The article by Yurov is a very clear critique of these arrangements. ( 38 ).

A. (The Times, 14 May 1970, p. 25), or 60-80 per cent of the Advertising Association estimate of UK media advertising expenditure in 1968. Soviet advertising expenditure 39 Still, Soviet wholesale and other producer prices are mostly cost-plus, costing is not totally dissimilar to Western practices, and the valuation problem should be small enough to ignore. It is obvious to anyone visiting Russia that advertising is still only on a very small scale by Western European or North American standards.

Its work includes a great deal, but by no means all, of the trade advertising of the Republic. Local trade administration advertising is planned separately, and much of Moscow trade advertising in particular, is outside RTR's control. Since the Russian Republic population in early 1970 was about 130 million out of a national total of somewhat over 240 million, RTR still has a large empire. UTR, its Ukrainian counterpart, was set up in 1960 and has a similar background. Its status, however, is that of a trust (the Ukraine is the great breeding-ground for trusts, combines and other multi-plant concerns which are distinct from - though subordinate to -ministries and ministry divisions) and its Kiev head office has a building of its own.

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