By S. Thornton
From 1830 to 1870 advertisements introduced in its wake a brand new realizing of the way the topic learn and the way language operated. Sara Thornton offers an important second in print tradition, the early popularity of what we now name a 'virtual' international, and proposes new readings of key texts through Dickens and Balzac.
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Extra info for Advertising, Subjectivity and the Nineteenth-Century Novel: Dickens, Balzac and the Language of the Walls
LOVE ME IF I LIVE, but if I don’t, by reason of any accident to the railway on which I travel, you will find the ticket of the Accidental Insurance Company in the empty cold cream pot in left-hand drawer of the washingstand in my dressing-room, and you will receive the money without any botheration to add to the natural tears you’ll drop, but wipe them soon. OLD MAN, ‘TIS NOT SO DIFFICULT TO DIE, says Manfred in LORD BYRON’s drama. His respected Lordship would have said that it was not only not difficult to dye, whether you are an old man or a young one, if he had visited SCRATCHUM AND SCIZZORS’ celebrated Hair Cutting and Dyeing Rooms, Low Holborn.
Derrida’s notion of ‘différance’ comes next;84 this concept says that there is no iteration without alteration, as in the case of the ‘Families supplied’, which shows us that author and reader are separated by a temporal gap so that meaning is always deferred. 85 Reading and interpreting are thus acts more akin to translation and intervention than a direct ‘riddle-solving’ to discover the truth. We see clearly how the Punch journalist intervenes in the sentence he reads and reinscribes it. He does not cooperate with the utterance but retranslates it, shouldering intention aside.
The ladies 36 Advertising, Subjectivity, Nineteenth-Century Novel transform their speech into billboards, recreating themselves as verbal advertising hoardings. In turn, Margaret experiences the words of these society women as an imposition in which she herself becomes a surface to receive their imprint. 107 Thus remaining barricaded in one’s home did not prevent the city and its advertising coming in. The very preserves of privacy and leisure were sometimes shown to be less safe havens than places of indoctrination and coercion.